Job Description

INNOVATIVE is a full-service creative marketing agency that’s currently seeking a superstar student writer. If you love writing—and we mean really LOVE writing—this could be a great opportunity to get entry-level experience and sharpen your wordsmithing skills in a fast-paced environment.

As an intern at INNOVATIVE, you will gain experience writing in vastly different voices for totally different topics, as our projects span a variety of industries and mediums, including:

• DESIGN (Branding/Logo Design/Marketing Kits/Ads/Signage)
• VIDEO (Network Television/Commercial Production/Animation/Extended Reality)
• STRATEGY (Content Marketing/Social Media Management/Marketing Campaigns)
• EXPERIENTIAL (Event Production/Interactive Exhibits/Bid Proposals)
• DIGITAL (Website Development/Email Marketing/SEO/Marketing Automation)

Storytelling is at the heart of everything we do as a company, and we believe that effective storytelling is the differentiator between bland ads and compelling marketing. From websites to videos, we are committed to always putting the story first. Because nothing can succeed without a strong narrative foundation.

INNOVATIVE’s superstar copywriter intern must:

• Have excellent writing, editing, and proofreading skills
• Be able to write creatively—in a variety of voices and styles for diverse audiences
• Be inquisitive and energetic with a sense of humor and the ability to work collaboratively with others
• Have the ability and desire to independently research clients and write with a deep understanding of their mission and industry
• Have excellent communication skills
• Be excited to expand their knowledge of SEO and SEM best practices with a desire to increase knowledge and skill
• Have a great work ethic and the ability to move fast when needed; multi-tasking skills are a must!

The following are bonus skills:

• Majoring in Journalism, English, Marketing, Writing, or Communication
• Previous intern experience with an agency or fast-paced marketing department
• environment
• Experience updating websites built in WordPress
• Experience creating multimedia content across multiple platforms for previous
• internships or school projects
• Knowledge of on-page SEO best practices

INNOVATIVE’s internship program is paid. Our interns make $15/hour. Our summer interns are all full-time in our Indianapolis office.

Housing and transportation are the responsibility of the intern and not provided through our internship program.

Application Process:

All candidates are required to complete the same writing assignment to ensure we have an apples-to-apples writing comparison for each applicant. Beyond the writing prompt below, we will not answer any clarification questions. This process is designed to demonstrate both your writing skills and your ability to research industry vocabulary you may not already know.

Assignment: Take the brand, Patagonia, and write a new tagline (or multiple tagline options) and brand messaging hierarchy for the company. This is so we can see how you might write in a more marketing-forward way, instead of what you have written in academic spaces.

We intentionally picked Patagonia because they do a great job of showcasing their company story and vision (which is critical as you try to write their next brand tagline and messaging hierarchy). This exercise will showcase your ability to research brands and marketing practices on your own—and help us understand how difficult that piece of the puzzle would be for you as an intern.

Upon completion, please send this assignment, your resume, and at least three additional writing samples to Sarah Russell (sarah@innovativei.com). The application deadline for our Summer 2024 Copywriter Intern position is 5 PM on March 22.

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