Visual Merchandising Manager Job at MINISO USA, West Covina, CA

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  • MINISO USA
  • West Covina, CA

Job Description

Visual Merchandising Manager

1 day ago Be among the first 25 applicants

The Visual Merchandising Manager is responsible for defining and executing MINISOs end-to-end visual merchandising strategy across all retail environments, including existing stores, new store openings, and pop-ups. This role drives brand and product storytelling through store layout, windows, interior displays, and fixtures, ensuring a consistent, scalable, and brand-right visual experience across the fleet. The Visual Merchandising Manager owns the visual strategy and plays a hands-on role in bringing concepts to life in store, while partnering cross-functionally to deliver measurable business impact.

USD $110,000.00 - USD $150,965.00 /Yr.

Key Responsibilities


  • Define and lead MINISOs visual merchandising philosophy, aligning brand storytelling with customer insights and in-store execution to drive performance.
  • Lead all product and brand storytelling across retail, including windows, focal displays, and fixtures, ensuring consistency, creativity, and conversion.
  • Develop and execute a comprehensive, multi-tier visual merchandising strategy adaptable to different store formats, sizes, and locations.
  • Own and manage the visual merchandising calendar, balancing new product launches, seasonal transitions, and evergreen storytelling.
  • Create clear visual directives, toolkits, and communication materials to enable consistent execution by store teams.
  • Build strong relationships with store teams and retail partners, providing guidance, inspiration, and continuous feedback.
  • Participate directly in in-store execution, including fixture builds, display setup, and on-site visual implementation.
  • Analyze store performance data and customer insights to continuously optimize visual merchandising strategies.
  • Manage the visual merchandising and store design budget, ensuring projects are delivered on time, on brand, and within budget.
  • Ensure all store environments, both temporary and permanent, are visually compelling, operationally effective, and unmistakably MINISO.
  • Partner with Buying, Planning, and Leadership during Product Line Reviews to align assortments with store capacity, design guidelines, and seasonal concepts.


Qualifications
  • Background in toys, specialty, or comparable retail preferred.
  • Strong visual merchandising and store design expertise, with the ability to balance strategy and hands-on execution.
  • Proven experience building scalable visual merchandising systems across multiple store formats.
  • Strong understanding of spatial design, visual hierarchy, and product storytelling.
  • Experience working in locally assorted store environments with adaptable visual systems.
  • Budget management experience with the ability to prioritize investments for maximum impact.
  • Vendor management experience across sourcing, production, and installation.
  • High proficiency in Adobe Creative Suite and presentation tools.
  • Strong communication and collaboration skills.
  • Ability to independently lead store design projects from concept through execution.
  • Creative, innovative, and comfortable in a fast-paced, evolving retail environment.
  • Bachelors degree in Business, Merchandising, or related field.
  • 5-7 years of experience in multi-unit retail visual merchandising and store design.


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Job Tags

Permanent employment, Temporary work, Seasonal work,

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