Digital Marketing Specialist Job at COUNTRY Financial, Bloomington, IL

bWd3UjhtblZWMXNWUGlKTHpCeTI5SURuSlE9PQ==
  • COUNTRY Financial
  • Bloomington, IL

Job Description

Join to apply for the Digital Marketing Specialist role at COUNTRY Financial

Get AI-powered advice on this job and more exclusive features.

Experience more with a career at COUNTRY Financial!

Were excited youre interested in a career at COUNTRY as we strive toward our vision to enrich lives in the communities we serve. Our footprint spans coast to coast. But more important than where we operate, is the people who do the work. Apply today to help our organization grow and make a difference for our clients.

About The Role

We are seeking a skilled Digital Marketing Specialist to join our team. If you get excited about turning data into actionable insights, developing and executing new digital campaigns, and optimizing online digital journeys, this may be the job for you. The role offers an opportunity to contribute to COUNTRYs digital strategy and acquisition goals. If you are looking to take ownership in the execution of your own projects, supporting the maturity of the digital marketing program and developing your professional skills, then join our team and let your skills shine.

How does this role make an impact?


  • Develops and optimizes the client journey from advertising to sales to increase brand awareness, engagement and conversion.
  • Develops segmentation model catered to COUNTRYs desired client profile to enable effective marketing across all digital channels.
  • Serves as digital marketing strategist on marketing campaigns, ensuring alignment of digital marketing strategy with other marketing programs/campaigns; ensures content created for program is relevant for the digital channel and desired business outcomes.
  • Defines and explores digital platforms (websites, mobile/social applications, etc.) the organization should utilize to grow customer relationships; shares best practices and insights to advance COUNTRYs digital platform.
  • Responsible for meeting annual policy sales goals through digital marketing and prospect nurturing programs.
  • Manages pay-per-click (PPC) advertising campaigns on various ad platforms and analyzes digital media usage to identify opportunities to optimize digital media investments and marketing effectiveness; provides performance reporting and translates data sets into actionable results that align with the growth objectives.
  • Manages relationships with vendors related to online marketing.


Do you have what were looking for?

  • Experience with Google Marketing Platform
  • Experience with the implementation of full?funnel digital marketing efforts
  • Knowledge of web publishing, SEO tools
  • Superb verbal and written communication skills and project management
  • Typically requires 4+ years of relevant experience or a combination of related experience, education and training


Base Pay Range

$62,000$85,250

The base pay range represents the typical range of potential salary offers for candidates hired. Factors used to determine your actual salary include your specific skills, qualifications and experience.

Incentive Pay

In addition to base salary, this position is eligible for a Short?Term Incentive plan.

Why work with us?

Our employees and representatives serve nearly one million households with our diverse range of personal and business insurance products as well as retirement and investment services. We build relationships and work together to create a stronger, more secure future for our clients and our communities. Were a big company, yet small enough you can make an impact and wont get lost in the shuffle. Youll have the opportunity to learn and grow throughout your career, either within this role or by exploring other areas of our business.

Youll be able to take advantage of our benefits package, which includes insurance benefits (medical, dental, vision, disability, and life), 401(k) with company match.

COUNTRY Financial is committed to providing equal opportunity in all areas of employment, and in providing employees with a work environment free of discrimination and harassment. Employment decisions are made without regard to race, color, religion, age, gender, sexual orientation, veteran status, national origin, disability, or any other status protected by applicable laws or regulations.

Seniority level
  • Mid?Senior level


Employment type
  • Full?time


Job function
  • Marketing and Sales
  • Industries Insurance


Come join our team at COUNTRY today!

#J-18808-Ljbffr

Job Tags

Full time, Temporary work,

Similar Jobs

Irvine Company

Training Coordinator ($32.50 - $39.13) Job at Irvine Company

 ...Position Summary The Training Coordinator manages training logistics, maintains courses and programs in the Learning Management System, and ensures training content is organized and accessible. This role is responsible for course coordination, reporting, and communications... 

Bilingual Therapies

Speech Pathology - Plainfield, IL Job at Bilingual Therapies

 ...Job Description Job Description Master's degree in Speech-Language Pathology, active SLP license and 1+ year of Speech-Language Pathology experience required. Applicants who do not meet these qualifications will not be considered. A full-time Speech-Language Pathologist... 

Amphenol TPC Wire & Cable

Director of Information Technology Job at Amphenol TPC Wire & Cable

 ...The Director of Information Technology (IT) is responsible for leading the organizations IT strategy, infrastructure, and application landscape to support business operations within a commercial-centric distribution and light manufacturing/assembly environment. This... 

Denver Staffing

Associate Director, Federal Government Affairs Job at Denver Staffing

 ...Associate Director, Federal Government Affairs The Associate Director, Federal Government Affairs, will assist in the development, communication, and deployment of Otsuka's federal strategies, engagement activities, and policy priorities that promote access to therapies... 

Regency at Bluffs Park

Certified Nursing Assistant (CNA) Job at Regency at Bluffs Park

 ...looking for a highly compassionate and customer service-focused candidate to join our team in a very important role: Certified Nurse Assistant (CNA)! If you have patience, empathy, and a true desire to care for those in need, you will love working as a Certified Nursing...