Benefits:
401(k)
Bonus based on performance
Health insurance
Paid time off
Training & development
About US:
Abacus Business Computer (ABCPOS) is a New York City-based point of sale (POS) systems company that provides one-stop solutions from POS systems to merchant services to growth marketing. With over 30 years in the industry, ABCPOS serves more than 6,000 customers and has 40,000 devices installed. The company's customer base ranges from restaurants to retailers, e-commerce to franchise to international groups.
What We Looking For:
We seek a results-driven Marketing Manager with expertise in SEO, SEM, and hospitality content creation to spearhead our digital growth. The ideal candidate will craft and execute data-backed SEO strategies, optimize PPC campaigns, and leverage analytics to maximize performance.
You'll create compelling restaurant-focused content across all digital channels while implementing high-converting retargeting strategies. Working closely with our external digital agency, you'll ensure technical SEO excellence. This role requires tight collaboration with Sales and Business Development to generate quality leads through strategic video production, email marketing, and targeted digital advertising campaigns that both attract and nurture customer relationships.
Responsibilities include:
Private Traffic Channels: Email, SMS, App Push Notifications
Establish sending rules, timing strategies, and audience segmentation
Monthly performance tracking (open rates, click-through rates, conversion rates)
Optimization based on data analysis
Online Advertising Management & Analytics
Manage and execute campaigns across Meta, Google Ads, and SEO/SEM platforms
Generate monthly performance reports for internal evaluation
Continuous optimization based on ROI analysis
Marketing Content Production & Localized Operations
Create marketing materials and ensure proper implementation
Develop social media strategies tailored to local markets
Execute localized market operations and community management
Required Skills
2+ years of digital marketing experience.
Strong SEO expertise: technical SEO, content optimization, and link building.
Deep paid search (PPC) knowledge: Google Ads & Meta Ads.
Creative Suite proficiency: Canva, Adobe (InDesign, Illustrator, Premiere Pro).
Experience with HubSpot & Salesforce.
Fluent in Mandarin (Chinese) and English.
Exceptional communication skills (written & verbal).
Strong multitasking & time managementability to handle multiple projects.
Collaborative mindsetaligning digital marketing efforts with business goals.
Preferred Qualifications
Hospitality industry digital marketing experience.
Multi-channel expertise:
Mobile marketing
Email marketing
Pay-per-click (PPC) marketing
Social media marketing
Content marketing
Search engine optimization (SEO)
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